13 Investor Update Emails that Turned Our Dots into a Line

Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list of friends, advisors and investors. We routinely get compliments like “these are the best investor updates I get!” or “your updates should be the template for other founders!”. I’d love to think that there’s something particularly special about our updates,...

Reza Khadjavi
Reza Khadjavi
13 Investor Update Emails that Turned Our Dots into a Line
Announcing Loyalty Retargeting with Shoelace and Smile

Increase customer retention, build loyalty and grow sales by promoting your rewards program through retargeting. The cost of acquiring new...

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Top 5 Black Friday Cyber Monday Tips for Your E-commerce Brand

The biggest online shopping season of the year is just around the corner! Shoelace has collected the top tips and...

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The all-new Shoelace is here!

Today we are launching an all-new version of Shoelace to help brands grow sales by showing the right customer, the...

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[Now Live] Google Analytics for Shoelace: Making Your Ad Experiences Even Smarter

Here at Shoelace, we’re committed to building integrations with leading e-commerce apps and tools that will boost the performance of your retargeting campaigns. That’s why we are happy to announce our latest integration with Google Analytics. Free for users with Shoelace and Google Analytics, this integration helps Shoelace deliver more precise, targeted ad experiences to your audience segments.

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How M2S Bikes Became a Premium, 7-Figure Brand in Less than 3 Years

After a successful crowdfunding campaign, M2S Bikes needed a way to keep the sales rolling in.

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Advanced Retargeting for Ecommerce: The Ultimate Guide

Learn how to build fully optimized retargeting sequences to increase conversions, nurture prospects and boost sales

How Astral Gains Bootstrapped to 8x ROAS in their First Month

Astral Gains needed a simple way to convert their site visitors into paying customers.

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100% Pure Makes $100k in Sales in 30 Days after Automating Retargeting with Shoelace

100% Pure wanted to re-engage with the audience who had left their store without making a purchase.

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Top 13 Shopify Apps to Boost your Conversion Rate in 2018

At Shoelace, we spend a lot of time talking with our users and learning from their struggle. One thing that...

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“To make expertise accessible at scale”

Our vision at Shoelace is “To make expertise accessible at scale”. This translates into a fundamentally new approach to creating...

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Shoelace + Bold: Convert One-Time Orders into Recurring Subscriptions Automatically

We are excited to announce our integration with Recurring Orders by Bold – an app that lets you sell recurring...

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In-depth guide to Facebook Lookalike Audience Ads for e-commerce stores

Many of the most advanced e-commerce marketers we work with at Shoelace have built their entire top-of-the-funnel Facebook ads strategy around Lookalike audiences. It...

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Advanced Retargeting for Ecommerce: The Ultimate Guide

Learn how to build fully optimized retargeting sequences to increase conversions, nurture prospects and boost sales