Author Archives for Reza Khadjavi

CEO at Shoelace

The all-new Shoelace is here!

Today we are launching an all-new version of Shoelace to help brands grow sales by showing the right customer, the...

Read More
“To make expertise accessible at scale”

Our vision at Shoelace is “To make expertise accessible at scale”. This translates into a fundamentally new approach to creating...

Read More
In-depth guide to Facebook Lookalike Audience Ads for e-commerce stores

Many of the most advanced e-commerce marketers we work with at Shoelace have built their entire top-of-the-funnel Facebook ads strategy around Lookalike audiences. It...

Read More
Introducing: Product Review Ads

Turn your product reviews into retargeting ads with Shoelace How incredible does it feel when a happy customer writes a positive...

Read More
How 100% PURE spent $110K on retargeting ads with Shoelace to make $1.8M in sales

100% PURE wanted to take their retargeting campaigns to the next level.

Read More
13 Investor Update Emails that Turned Our Dots into a Line

Every month for the past year, we’ve sent out an email update about our progress at Shoelace to a list...

Read More
Introducing Nudges and Cold, Warm & Hot Audiences

Revive your entire retargeting list with Nudge Campaigns by Shoelace We are super excited to introduce Nudges, a way to revive...

Read More
Introducing Journeys: a new way to retarget your website visitors

Journeys are a sequence of ad experiences designed to re-engage your website visitors.       Think about the last...

Read More
The secret to getting high performing retargeting ads

Okay, okay, pardon the click-bait headline. There is no real secret. Sorry! But there is definitely a very under-appreciated fact...

Read More
Introducing: Dynamic Lifestyle Ads

Turn your Instagram content into shoppable Instagram & Facebook Ads We are excited to announce our latest integration with the team...

Read More