How 100% PURE spent $110K on retargeting ads with Shoelace to make $1.8M in sales

100% Pure and Shoelace

100% PURE wanted to take their retargeting campaigns to the next level.

The main goal was to increase sales from past visitors while keeping visitors engaged. They knew how valuable their website traffic was and wanted a way to optimize their conversions while also reinforcing their brand. Through a sequence of ad experiences (called Shoelace Journeys), 100% PURE could tell their brand story to visitors who left their store without completing a purchase.

Nurturing prospects through a sequence of timed messages is a proven strategy in marketing today. Shoelace brings this concept to retargeting ads with Journeys, along with the added touch of making them effortless to launch.

“Shoelace’s strength has been the ability to think out of the box and innovate how retargeting ads are presented to customers”

Chris Tran, 100% PURE

The Solution: Sequential Retargeting

One of the Journey campaigns that Shoelace created for 100% PURE, was targeting visitors who “viewed a product” but left the store without completing a purchase. It featured a sequence of ad experiences, like promoting a blog post, a lifestyle carousel for Instagram, a brand video and more!

The Results: Over 16x Return in 8 Months

Over an 8 month period, 100% PURE spent $110K on various Journey and Nudge campaigns that Shoelace created and they generated a return of $1.8M in sales!

About 100% Pure 

100% PURE is a Shopify Plus brand founded in a Napa, California farmhouse in 2005 and now based in Silicon Valley. They are a natural cosmetics beauty firm focused on providing healthy skin care, color cosmetics plus bath and body products. Completely free of all harmful toxins, 100% PURE is a healthy and pure line of nourishing personal care items made only with the highest quality ingredients. Natural and 100% cruelty-free, 100% free of artificial colors.


“Journey campaigns have been really successful as it re-enforces our brand after a visitor leaves our site without converting. The automation has saved our Creative Team great amounts of hours! ROI has been through the roof!”

-Chris Tran, 100% PURE

-Reza Khadjavi
CEO at Shoelace

Want Shoelace to help take your retargeting campaigns to the next level? Let us show you what we can do! Install Shoelace in the Shopify App Store.

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