Introducing: Dynamic Lifestyle Ads

Shoelace + Foursixty
Reza Khadjavi Reza Khadjavi | CEO at Shoelace

 

Turn your Instagram content into shoppable Instagram & Facebook Ads

 

We are excited to announce our latest integration with the team at Foursixty to bring the power of lifestyle images to dynamic ad retargeting on Instagram and Facebook!

If you’re not familiar with Foursixty, check them out here! They make your Instagram shoppable by turning your brand and user generated content into
shoppable galleries for your online store. To see it in action, have a look at Pura Vida Bracelet’s shoppable gallery here.

 

How the integration works

 

1. Shoelace syncs your image gallery from Foursixty

Shoelace pulls images from your Foursixty gallery, along with the associated products you’ve tagged in them.

2. Turns them into retargeting ads

You will receive a preview of a ready-to-go dynamic lifestyle ad from Shoelace. Just hit Start Campaign to get things going!

3. Ads are linked to the “Shop the look” experience

When a visitor clicks on the retargeting ad above, the landing page they are taken back to is the Foursixty “Shop the look” window featuring products from the Look they clicked on.

It’s that simple!

Great on Facebook ads too

Lifestyle images are amazing for Facebook ads as well — not just Instagram. Shoelace will use this content for your retargeting ads on Facebook as well.

How to set it up?

  1. Make sure you have both apps installed.
  2. Head over to the settings page in Shoelace and hit “Connect to Foursixty”.

Happy retargeting!

-Reza Khadjavi
CEO at Shoelace

If you want an expert to take care of all of your brand’s retargeting, consider trying Shoelace today! Prices start at $199/month. 

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