What are Dynamic Product Ads?
Using the power of the Facebook Pixel, Dynamic Product Ads allow e-commerce merchants to showcase specific products that a customer has previously viewed inside Facebook and Instagram sponsored posts. For example, a customer who visits your website and views a pair of sandals will later see that same pair of sandals in their Facebook and Instagram newsfeeds. Using Dynamic Product Ads is one of the most effective retargeting strategies because it creates personalized advertisements for each customer and puts high relevant products to the top of their mind.
Why is this a big deal?
Instagram ads are currently in a state of infancy, which leads to extraordinary user engagement. Simply put, people aren’t tired (yet) of seeing ads in their Instagram feeds. This heightened engagement, coupled with the ability to showcase the exact products your customers were looking at in their Instagram feed, makes Dynamic Product Ads on Instagram a staple part of any sophisticated merchant’s advertising strategy.
How can you seize this opportunity?
If you don’t already, now is the prime time for e-commerce merchants to start advertising on Instagram with Dynamic Product Ads. To create a Dynamic Product Ad, check out this tutorial by Facebook, and make sure to select ‘Instagram’ under the Placement settings.
Alternatively, contact us at Shoelace if you have any questions, and we’ll set everything up for you!