Shoelace + Bold: Convert One-Time Orders into Recurring Subscriptions Automatically

shoelace + bold integration
Ellen Nyarko Ellen Nyarko | Product Marketing at Shoelace

We are excited to announce our integration with Recurring Orders by Bold – an app that lets you sell recurring subscriptions on your Shopify store.

If your store sells subscription packages, then you know how valuable recurring orders are for increasing customer lifetime value. Every customer who buys a one-off product is a strong candidate to convert into a subscription customer.

The Shoelace + Bold integration helps you turn more one-time purchases into recurring subscriptions automatically!

When you enable this integration your customers will see a retargeting ad promoting your subscription plan after they’ve bought a product from you.

How Does the Integration Work?

Once the integration is enabled, Shoelace creates a retargeting ad campaign targeting customers who purchased a product. You’ll receive a preview of the add to approve before anything goes live.

sample bold campaign

When the ad is live on Facebook and Instagram, your customers will see these campaigns that are promoting your subscription package.

Here’s an example of an ad we ran for LiveFit Foods during our beta:

livefit foods

To learn more about how to setup this integration, check out this article we wrote on our website.

Why It Works

mashbox club bold integration

According to the book Marketing Metrics, businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%. This means that past-purchasers are a hot audience who are likely to buy from you again!🔥

With this Bold-Shoelace integration, your past-purchasers will periodically see a “Subscribe and Save” retargeting ad on Facebook and Instagram. And by getting them to opt in to a subscription, you lock in your customer’s regular purchase and ensure some recurring revenue! 💸

We hope this helps you make more recurring revenue via subscriptions and turn one-time customers into repeat buyers, without the extra work of setting up and running more ad campaigns.

We integrate seamlessly with your favorite Shopify apps like Conversio, Mailchimp, Four Sixty and FOMO to supercharge your retargeting.


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