Top 13 Shopify Apps to Boost your Conversion Rate in 2018

Ellen Nyarko Ellen Nyarko | Product Marketing at Shoelace

At Shoelace, we spend a lot of time talking with our users and learning from their struggle. One thing that we hear a lot is “I spend all this time and money driving people to my store but only few of them actually convert. What can I do to turn more visitors into Customers?”

Getting conversions is hard! It takes time and a LOT of trial-and-error to optimize the rate at which people convert on your store.

But thanks to Shopify and it’s amazing ecosystem, by using the right apps and services, it is possible to make every visits on your store count and ultimately boost your conversion rate.

In this article, we will present you the <strong>13 Shopify apps</strong> that will help you achieve a better conversion rate in 2018.

If you want to jump to a specific app right away, here’s a rundown of our list of favourites:

  1. Back in Stock
  2. Recurring Orders by Bold
  3. Recart
  4. Smile.io
  5. Stamped.io
  6. Klaviyo
  7. Referral Candy
  8. Privy
  9. Cross-Sell
  10. Fomo
  11. Conversio
  12. PushOwl
  13. Shoelace

 

1. Back in Stock
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What They Do in their Own Words

Don’t lose sales when your inventory runs out. Back in Stock makes it easy for customers to sign up for a back in stock email alert. When you restock products the waiting customers are emailed automatically to bring them back to your store and complete the purchase.

Why We Love Them

Back-In-Stock automatically alerts your customers via email when you restock, making ‘Out of Stock’ a thing of the past . Plus with our Shoelace <> Back-In-Stock integration, those visitors will get a regular Back in Stock email from you, and see an ad on Facebook and Instagram telling them that the product they want is available again!๐Ÿ˜Ž

Learn more about Back in Stock

 

2. Recurring Orders by Bold

bold

What They Do in their Own Words

Bold’s Recurring Orders app sells subscriptions to recurring products, or even an entire recurring cart. Customers select how often they want their order to recur, and then every month (or time period they select) the app automatically charges the credit card and generates the order directly in your Shopify order admin.

Why We Love Them

Subscriptions are the holy grail of all online Marketers because there’s nothing better than having customers buying from you every month. Bold Recurring orders makes it super easy to set up a subscription program and see your customers buying from you month after month. And with the Shoelace <> Bold Recurring Order integration, every time someone purchases from your website, they’ll see an ad on Facebook and Instagram promoting your subscription program. ๐Ÿ’ธ

Learn more about Recurring Orders by Bold

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3. Recart

recart

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What They Do In their Own Words

Recart is built for one purpose: To make you more money. Our features substitute 7 different apps, like Facebook Messenger Marketing, an Add-to-Cart Popup, and Abandoned Cart Campaigns.

Why We Love Them

You know how Shoelace works hard in the middle and at the bottom of your sales funnel? Well Recart Recart fires automatic sequences through email and Facebook Messenger to start conversations with your site visitors and get them into your funnel with a great first impression. This streamlines the funnel and makes it easier for curious website visitors to go from prospect to paying customer!

Learn more about Recart

4. Smile.io

smile.ioโ€‹

What They Do in their Own Words

Smile.io allows you to quickly set up and run your own rewards program. Over 15,000 merchants are boosting revenue and repeat purchases with a Smile.io rewards program.

Why We Love Them

The team at Smile.io understand that customer loyalty and retention results in higher brand engagement and customer lifetime value. Because of this, they designed a product that rewards your customers every step of your funnel – from the time they create an account to when they refer you to their friends. And they’re extra awesome because they’re Canadian, just like us! ๐Ÿ‡จ๐Ÿ‡ฆ

Learn more about Smile

 

5. Stamped.io

stamped.ioโ€‹

What They Do in their Own Words

Stamped.io allows you to automatically send emails to your customers requesting reviews of their recent purchase with you. Products with Stamped.io reviews see 70% increase in conversion.

Why We Love Them

They make it easy and fun for your customer to leave reviews. ๐Ÿ”ฅ Plus, with the Shoelace <> Stamped Review integration, each time a customer leave a five โญ review on one of your product, we drop those reviews into ads that retarget your past visitors. Results from those ads are ๐Ÿ’ฐ๐Ÿ’ฐ๐Ÿ’ฐ!โ€‹

Learn more about Stamped

 

6. Klaviyo

klaviyo

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What They Do in their Own Words

Klaviyo helps you drive sales by using data from Shopify to send automated abandoned cart emails, create personalized product recommendations, deliver post-purchase engagement campaigns, run better Facebook ads and more. It’s data-driven marketing, made simple.

Why We Love Them

Klaviyo (pronounced,ย clay-vi-yo)ย sees email marketing the way we see retargeting. We both believe that your customers shouldn’t get “boring” ads; they deserve to get fun, engaging content that resonate with them and remind them of your brand. And we both help you get the most bang for your marketing buck. ๐Ÿ˜Ž

Learn more about Klaviyo

 

7. Referral Candy

referral candy

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What They Do in their Own Words

ReferralCandy is the referral marketing tool trusted by 3000+ online stores to help you drive more sales through word-of-mouth marketing.

Why We Love Them

We like specialists because we’re ones, too! ReferralCandy specializes in getting people to encourage their friends to check out your store and automating the most powerful piece of marketing you haveโ€Šโ€”โ€Šword of mouth.โ€‹

Learn more about Referral Candy

 

8. Privy

privy

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What They Do in their Own Words

Privy’s free suite of email capture tools, including exit-intent driven website popups & banners, help you grow your email list from your Shopify store, social media channels, mobile, and in-store traffic. All without any coding or development skills needed.

Why We Love Them

Another specialist, Privy is great at making it simple for you to build pop-ups and get people to sign up for your email list. They also sync up with Klaviyo and Recart!โ€‹

Learn more about Privy

 

9. Cross-Sell

cross sell

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What They Do in their Own Words

Cross Sell allows you to hand pick the related items that you would like to show alongside each product in your store. If you know which products sell well together, then Cross Sell will allow you to put them together.

Why We Love Them

We like showing customers different products that are similar to what they’d looked atโ€Šโ€”โ€Šthis encourages them to buy more from you and increase your average cart/order value. Similarly Cross-Sell gives you control over what products customers will see on your product’s related items page, automating the cross-selling for you!โ€‹

Learn more about Cross-Sell

 

10. Fomo


fomo

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What They Do in their Own Words

Fomo displays recent orders, product reviews, and a variety of other customer behaviors on your storefront. It creates the online equivalent of a busy restaurant, showing prospective customers that other people are buying your products. More than 7,300 stores use Fomo to increase conversions and create instant social proof.

Why We Love Them

Fomo is the online equivalent of a busy store, showing prospective customers that other people are buying your products. Bonus Points for Fomo – we have an integration with them that turns their Recent Orders popups into retargeting ads! ๐Ÿ˜ฎ

Learn more about Fomoโ€‹

 

11. Pushowl

pushowl

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What They Do in their Own Words

PushOwl is the ultimate solution for recovering abandoned carts, at a cost you can afford. Send automated notifications to abandoned order with follow up at scheduled intervals automatically and try to recapture your shopping cart abandonment problem.

Why We Love Them

Pushowl is our retargeting cousin! While we focus on connecting with your prospects via Facebook and Instagram ads, the folks at Pushowl use mobile notifications to push updates from you to your prospects and customers. Used together, you’ll be sure to stay on top of your customers’ mind, wherever they are!

Learn more about Pushowlโ€‹

12. Conversio

conversio

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What They Do in their Own Words

More than 20,000 entrepreneurs and ecommerce businesses all over the world use Conversio. Our features enable you to increase Customer Lifetime Value by sending marketing campaigns, automated emails using data-driven features and powerful segmentation.

Why We Love Them

Conversion prides itself in its all-in-one dashboard for all your marketing apps, and our integration with them maximizes an extremely hot audience of peopleโ€Šโ€”โ€Šabandoned carts. In tandem with Conversio, we have exclusive abandoned cart-specific series of campaigns (what we call Journeys) that have ridiculously good ROIs.

Learn more about Conversioโ€‹

13. Shoelace

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shoelace

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What We Do in Our Words

We combine automated technology with human expertise to deliver the best retargeting strategies for your growing e-commerce store. We take care of everything retargeting-related for you. All you need to do is “approve” our suggested campaigns to get retargeting. ๐Ÿ˜Žโ€‹

Why We’re Insanely Great

We’re a pretty humble bunch of people. So instead of tooting our own horn, we’re just gonna let our favourite customers do it for us ๐Ÿ˜ :

โ€‹testimonial 1

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testimonial 3

Ready to supercharge your retargeting with automation?

Get Your Free 14-Week Trial with Shoelace Now!

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